My name is Sam Graham, a freelance creative with over 10 years of experience.
My name is Sam Graham, a freelance creative with over 10 years of experience.
dgb. has been working with B2B businesses and their marketing, sales and events team for over a decade.
Having contributed to many top global technology brands, dgb. possess a hands-on, collaborative approach which originates from many years of working alongside Marketing, Sales and Event teams to help them produce high quality graphics that elevates their brands. Described as a genuine ideas person who can merge creativity with strategy, you can ensure your company resonates with targets and delivers results.
Experience
Creative Designer
Freelance
March 2016 – Present
- Initiated freelancing roles shortly after university, collaborating with companies like Verizon, Blue Jeans, and ISM.
- Applied skills and contacts to support marketing departments, creating impactful assets that led to an improvement in brand visibility and engagement for client campaigns.
- Accomplished tasks, including designing event materials like stand layouts and giveaways, resulting in an increase in event attendee foot fall and engagement.
- Supplied branded content such as social media banners, product brochures, logo designs, websites, posters & banners, Infographics and presentations.
Senior Designer promoted to Creative Director
Stone2Stone
January 2021 – Present
- Ascended from Senior Designer to Creative Director at Stone2Stone, resulting in leading the design studio and a team of 9.
- Established and owned visual identity for multiple growing technology companies looking for global recognition.
- Continuously test and work with different platforms and formats that take clients assets to the next level such as multiple social media platforms (LinkedIn, Instagram, Facebook, X) and CRM and marketing systems (Force24, HubSpot, Salesforce).
- Lead the creative direction of multiple technology and SaaS brands, including the creation of guidelines for internal and external use, and being directly involved in creating assets alongside marketing teams for campaigns.
- Lead the creation of multiple company websites, microsites, and landing pages to help create lead generation and improve brand visuals.
Creative Designer
Hartley Stone
April 2018 – March 2020
- Collaborated with the Creative Director and client to plan and implement captivating marketing campaigns for IT clients for Technology and Cyber businesses.
- Collaborated with the design studio team by creating visually impactful assets for diverse campaigns (emails, social banners, print, and website design).
- Played a key role in driving campaign success by consistently delivering tangible results for IT clients, through the creation of visually stunning campaign assets.
- Help deliver a 23% rise in client satisfaction, showcasing the effectiveness of tailored design solutions in meeting client objectives within the IT sector.
Junior Designer
Tucker French
November 2016 – April 2018
- Achieved 100% on-time delivery for critical marketing designs, including monthly offers, yearly catalogue, and quarterly bathroom brochure, ensuring a consistent and reliable brand presence.
- Revitalised brand presence with the redesign of four e-commerce websites, resulting in a 38% increase in user engagement and online orders.
- Boosted social media reach by 61% and engagement by 35% through strategic launch and management of the new brand identity, accompanied by social banners and moving graphics.
- Successfully executed diverse design projects, such as leaflets, videos and animations, contributing to an overall improvement in marketing effectiveness and brand perception.
Junior Designer
Oxtonic
September 2015 – October 2016
- Increased client satisfaction 27%, measured through client surveys, by taking ownership of projects, ensuring precise briefs, and maintaining open communication.
- Executed a Print Design in 15 different languages. The project aligned with the client objectives, and spearheaded marketing initiatives for a brand visibility boost.
- Cultivated valuable client relationships, including Ted Baker and Alliance Healthcare, through consistent in-house communications such as social media campaigns and newsletters.
- Owned end-to-end campaign execution, reducing project turnaround time by 15%, ensuring designs met client expectations for heightened efficiency and satisfaction.
Education
BA in Product Design
First Class
Middlesex University
September 2012 – July 2015
Architecture, Furniture and Product Design
Foundation Diploma
University for the Creative Arts
September 2011 – July 2012
Programmes
Adobe Creative Suite
InDesign, Illustrator, Photoshop, XD, After Effects, Premiere Pro, Premiere Rush, Acrobat
Microsoft
Word, Excel, PowerPoint
Digital
Figma, WordPress and Webflow
Social Media
LinkedIn, Instagram, X and Facebook
Basic HTML and CSS
CRM
HubSpot, Force24, Salesforce
Skills
Graphic Design
Digital Design
UI & UX
Typography
Branding
Illustration
Animation
Event stands and material
Layout and Composition
Creative Marketing
Campaign Development
Team Leadership
Visionary Thinking
Collaboration
Client Liaison
Pitching
Project Management
Strategy Planning
Communication